Atsuko Tanaka

Monster Products

Monster® has been a leading brand and innovative electronics company for over 40 years. Our company was founded by Noel Lee, the Head Monster, a passionate music fanatic, audiophile, engineer, and musician. Noel's journey began in 1979 in his garage in San Francisco, where he created the first high-performance speaker cable, the Original Monster Cable, that dramatically made speakers sound better. While the first 20 years focused on cables, the next 20 expanded to power, headphones, speakers, lighting, mobile, gaming and other new innovative categories all driven by Noel's passion for a better entertainment experience. While many know Monster for its role in creating Beats By Dr Dre, Monster has created hundreds of patents and trademarks for thousands of products worldwide to help grow its retailer's business and deliver better solutions for its customers. More recently, Monster has evolved into a unique value-added licensing model to get more products and more innovations into more consumers' hands. We continue to support its licensees in product strategy, design, engineering, sales, sell-through training, and marketing to bring to market innovative and advanced solutions for home entertainment, smart home, gaming, professional audio, mobile, health and wellness with partners throughout the world who join Monster in their commitment to "Always Lead and Never Follow".