Barbara Mason

EIT Food

Supported by the EU, EIT Food leads the world's largest and most dynamic food innovation community. • We invest in projects, individuals and organisations that share our goals to deliver positive impact at speed and scale. • We connect stakeholders right across the food system to drive change through collective learning, problem solving and invention. • We focus on inclusive systems innovation, which enables all people and places to participate and benefit. • With teams on the ground across Europe, we unlock innovation potential in businesses and universities and create and scale agrifood startups to bring new technologies and products to market. • We equip entrepreneurs and professionals with the skills needed to transform the food system and we educate and inspire the next generation. • We improve environmental and health outcomes by developing solutions in critical innovation areas with a combination of industry, education and research partners from all parts of the food value chain. • We put consumers at the heart of our work - helping build trust by reconnecting them to the origins of their food, directly involving them in the innovation process, and working with the food sector to promote transparency. #ImprovingFoodTogether #EITFoodCommunity