Beatriz Caballero

FLORMAR

HAPPINESS IS YOUR COLOR Flormar was born in the late 1950s in the world's fashion capital Milan and flourished in the colorful and authentic lands of Türkiye, located at the confluence of Asia and Europe. The brand has since developed a rich makeup expertise thanks to its experiences with Türkiye's multicultural structure, diverse skin types, and countless skin tones, passionately continuing its path to uplift the joy and happiness women derive from life with its vast range of colors and textures. In the world of Flormar, color is not only positioned at the core of the brand but also key to touching women's lives. With its tailor-made color palettes and collections that feature thousands of shades inspired by the colors of life and nature, Flormar aims to carry a shade suitable for the skin tone of every woman in the world. Flormar derives its strength from 70 years of makeup expertise and a portfolio of high-performance products that provide intense colors as well as its ability to rapidly adapt to trends. With products offered in all makeup categories ranging from face to eyes, lips to nails, the brand meets many critical needs such as coverage and long-stay for millions of women living in more than 70 countries. Flormar joined the French Groupe Rocher in 2012 and continues to grow bigger and stronger. Today, Flormar is positioned as one of the most popular makeup brands in the world with nearly 100,000 sales points in more than 70 countries and 800 stores in 200 cities worldwide. Flormar is committed to using clean ingredients in products and recycled materials in packaging. In line with its "Stay Colorful Move Clean" sustainability vision, it prioritizes saving resources like water and energy at its production facilities. In addition to not engaging in any animal testing, it also does at the highest level everything necessary to be a responsible manufacturer by engaging in world-class production with ISO 9001:2015 and ISO 22716:2007 GMP certifications.