Ben Brandon

inov-8

Forged in the fells and mountains of the British Lake District, inov-8 is a footwear, clothing and equipment brand for committed trail and off-road runners, fitness athletes and adventure-seeking hikers who push boundaries and stretch limits. Since it was founded in 2003 by Wayne Edy, inov-8 has been renowned as a world leader in grip. The brand lives by the philosophy that an athletes' interaction with the environment is the single most important factor when designing products. Our kit is light, fast and always innovative, as proven by our pioneering use of wonder-material graphene in sports footwear. Thanks to our agility as a brand we were able to beat other big sports companies to the use of our patent-pending graphene technology. We are the world's first - and only - brand to use the wonder-material in sports shoes. We started working on the project in December 2016 with The University of Manchester, which homes The National Graphene Institute. The two scientists who first isolated graphene from graphite at the university in 2010 have since been awarded the Nobel Prize for Physics. We never follow others, we carve our own way.