Bernadine Prinsloo

EziBuy

EziBuy is a New Zealand success story. We have turned our love of fashion apparel and home décor into Australasia's largest multi channel retailer offering customers multi dimensional shopping experiences through internet, catalogues and retail. The company was founded in Palmerston North in 1978 with a folded A3 black & white catalogue which was mailed to organisations and clubs drawn from the phone book. Soon after EziBuy decided its future lay in mail order catalogues. Today, catalogue advertising is our core activity with online and phone ordering replacing the traditional mail order. EziBuy launched its first Internet site in December 1998 and was selling products online by 2006, establishing the company as an ecommerce trailblazer in the New Zealand retail market. Now with annual revenue running into hundreds of millions of dollars, more than 800 staff and around 20 million website visits per year, EziBuy is a hugely successful and progressive multi channel retail business. In 2013 EziBuy was purchased by Woolworths, the Australian owner of the Countdown chain, Big W and Woolworths itself, along with numerous other brands.