Betty Rotsidis

Priority Digital Health

Based on a small carbon-neutral Cambridge business park, Priority Digital Health (PDH), is a fast-growing digital innovator specialising in building and delivering digital software solutions. These solutions empower better self-management and service-management of patients' health and wellbeing. We have three main products: The Priority Platform (customisable case management software); Diabetes Book & Learn (connecting people with Diabetes to the right education); and AmaraHealth™ (a whole-body health and wellbeing app). Our tools and platforms are designed to save time, money and resources across the health and social care economy. Using our products will help you to achieve better patient outcomes while alleviating demand pressures across the healthcare sector. We help people to get the help and support they need, swiftly, whilst remaining true to our 'Tell Your Story Once' mantra; our patient-first approach; and our passion for disease prevention and health promotion. We're experts in behaviour change and our focus is cost-saving and service efficiencies – but not at the expense of user experience. We work in partnership with the most innovative and evidence-based providers in their field as we believe this is what delivers the best results for patients and customers. With a background in providing customer-centric digital products and services for NHS, Public Health and private sector clients, the founding directors saw an opportunity to take a whole-system approach to help streamline, connect and integrate existing services and processes.