Binu Raj

Aislelabs

Aislelabs is a technology company offering the most advanced WiFi marketing, advertising, and location analytics platform on the market, working with a number of global retail chains, shopping centres, restaurants, hotels, casinos, airports, and large entertainment and conference venues. We help our clients build relationships with their visitors and shoppers and market to them based on their behaviour inside their brick-and-mortar spaces. Our technology empowers our clients to target their audiences across all digital channels to create high impact campaigns with a measurable ROI. We engineer a big data platform with deep learning capabilities to drive targeted social WiFi marketing campaigns. Our product suite builds audience profiles for visitors in physical brick-and-mortar venues, complete with their behaviour, interests, and demographics. This allows intelligent re-targeting and marketing to selected custom audience groups. As a result, the impact of each campaign can be precisely measured and its ROI can be evaluated by attributing in-store traffic footfalls to each of the campaigns.