Blake Carminucci

Theorist Media

Theorist Media is an independent digital production studio and consulting firm specializing in development of premium video content across all major digital video platforms. Our three owned-and-operated properties have over 16 million subscribers on YouTube, focused on the massive gaming and film verticals where content revolves around education through pop-culture concepts. We have successfully partnered these properties with dozens of technology and lifestyle brands, including 25+ brands in 2016-2017. Our consulting arm works with clients across entertainment and technology to develop cross-platform content strategies, achieve long-term audience growth, and manage their brand identity through data-driven decision-making. We've worked with 150+ YouTube channels and in 2016 were partnered with 10+ major tech and entertainment brands. 80% of our business is by referral and approx. 50% of our clients become long-term strategy partners. Example clients and brand partners 2015-2016: - Technology: Google, Verizon, YouTube - Gaming and Entertainment: Ubisoft, Viacom, Warner Bros., Conde Nast - Lifestyle: Audible, Blue Apron, Walmart