Brianna Lee

Barbell Brigade

Founded in 2013, Barbell Brigade revolutionized the world of the modern strength athlete. Once a passion project of co-founders Bart & Geo Kwan, Barbell Brigade is a new standard of the contemporary fitness lifestyle. Drawing inspiration from like-minded individuals all over the world, Barbell Brigade is equal parts Gym, Apparel, and Media Production. Located in the heart of Los Angeles, Barbell Brigade Gym offers a training experience like no other, often imitated but never duplicated. Manufactured in the United States of America, Barbell Brigade Apparel introduces a new approach to urban fashion specifically crafted and catered toward strength athletes of elevated taste. Home-grown and ever-progressive, Barbell Brigade Media Production brings light to the intimate stories and charismas shared throughout the branches if the brand. Occupying an unexplored space, we've created a lifestyle brand that fills the voids and navigates the challenges of the fitness industry in efforts to spread our stories and communal culture. We're not tied down to traditional approaches or beliefs; rather, we're defined by the rules that we've chosen to ignore. Whether it be our facility, products, or events, we've created an identity for the Strong. We're more than just a gym: we are a designed system of stories and symbolisms that reflect the attitudes and beliefs of our community. We are a culture build around the mindset that from humility comes limitless possibility, empowerment of others, and a whole lot of fun. Welcome to our World. Dominate Humbly™