Burhan Shaikh

CERA Sanitaryware Ltd.

Style. Innovation. Leadership These three words truly capture the essence of CERA, India's fastest-growing company in the 'home solutions' segment. Keeping the needs of the modern customer in mind, CERA opens the doorway to the world of style. An extensive product portfolio that includes high end showers, steam cubicles, and whirlpools, besides sanitaryware and faucets, has made CERA the primary choice of customers looking for stylish products in a contemporary lifestyle. CERA's constant innovations have given several path breaking contributions to the industry. Some of its innovations have become benchmarks for the industry—like water-saving twin-flush coupled WCs, 4-litre flush WCs, and one-piece WCs. Advanced technology has been the forte of CERA. Its state-of-the-art manufacturing plant has been following the highest standards of quality with an emphasis on sustainability since its inception in 1980. The CERA plant was the first to use natural gas – the purest fuel that gives extra sheen on products. Expecting to increase production of Sanitaryware by nearly 35% from 2.3 million pieces to 2.7 million pieces after current expansion programs, CERA plans to maintain its leadership status in the industry, while catering to increasing demands with satisfaction. With CERA, style blends with innovation to reveal a new dimension of modernity. CERA – Reflects my style.