Caitlin Mallory

People First

People First is the first company to source and distribute authentic videos, posts, and comments from any audience across any digital channel at scale. We believe (and the numbers show) that real people sharing lived experiences is the highest performing content for causes, campaigns, and brands. Unlike working with traditional influencer and celebrity services, we help our clients commission content from virtually anyone: any geography, profession, employer, party affiliation, health condition, identity, age, race, or gender… Our content is highly personal, uniquely creative, and 6x more likely to be shared and 3x more likely to be recalled on average than company-created brand content. People First pioneered ‘micro influencer' campaigns for politics and causes, which formed the foundation for our expansion into consumer brands. Our partners include Planned Parenthood, Black Lives Matter PAC, Biden-Harris, Latino Victory Fund, Unite the Country, Ad Council, and AFSCME as well as the DGA, DLCC, DSCC, and DAGA. People First now also represents health services brands such as J&J and iHealth, financial brands such as AIG and US Bank, consumer brands such as NASCAR and White Castle.