Callum McCarthy

SportBusiness

SportBusiness works with sports organizations around the world to provide the intelligence they need to unlock value and grow their businesses. Over the last 25 years, we have earned the trust of a wide range of stakeholders in the sports industry. Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on the depth, accuracy and credibility of our information, data, and analysis. Our portfolio consists of SportBusiness Media, the most trusted independent source of media rights values and deals globally, SportBusiness Sponsorship, a leading source of global sponsorship deal data and activation, and SportBusiness, our daily news, insights, and analysis service for globally minded professionals in the industry. Alongside our regular reporting, we provide business intelligence and advice to help our clients develop their businesses. SportBusiness is at the heart of the business of sport, giving our clients the competitive advantage to compete globally.