Cara Adonis

Verimark (PTY) LTD

When Verimark opened its doors for the first time in 1977, it was with a staff of 2 people, a capital base of R5,000 and a dream of building a company that would bring the best innovations to the South African consumer. Today, 40 years later, we look back and we are proud that we have lived our dream, in fact we believe we have excelled well beyond it! We not only employ around 1200 people, but the Verimark brand has become one of the most recognised and trusted brands in Southern Africa and in many other parts of the world with more than 2000 outlets. Verimark today is also rated the market leader on the African continent. This is no surprise, given the company's rare ability to continuously bring more unique, innovative, and top quality products to the ever-increasing millions of consumers that aspire to the ultimate lifestyle. While many companies claim to deliver "quality and service", Verimark's genuine pursuit of "only the very best", has clearly differentiated the company from the rest. Our Product range covers Housewares, Health and Fitness, DIY, Automotive, and Beauty and Educational Toys. Verimark is today ranked as the largest buyer of TV airtime compared to any other DRTV company in SA, and AC Nielsen recently listed Verimark as the 8th largest buyer of TV airtime in SA. This is testament to Verimark's continuous and aggressive marketing of all its products. Listed on the Johannesburg Stock Exchange (JSE), main board, in July 2005. The Verimark share was rated the 4th best performing share on the JSE in 2010 (Business Times). Twice voted one of South Africa's top 300 companies. As a market leader we pioneered DRTV in SA more than 20 years ago (current market share in excess of 60%). We have 81 "As Seen on TV" Verimark stores, an achievement no other international DRTV company can claim! We participate on a substantial scale in international consumer and trade shows. Verimark has built an international client base in more than 40 countries