Carlos Criado

The Cocktail

The Cocktail is a consultancy specializing in the design and execution of digital transformation projects, through an integrated approach to strategy development, design, technology, data and analysis. We are in Madrid, Oviedo, London, Mexico City and Bogotá and since June 2017 we are part of the WPP group, enhancing our proposal internationally. We help the people and businesses we work with to grow, because it's the only way to address our concerns and create a relevant and different company: the company where we want to work. Our values: - Challengers: we face challenges from the perspective o honesty: pro-user advocacy, technological edge and business-oriented. - Builders: we conduct end-to-end transformation stories with teams of specialists focused on what's relevant: getting things to happen. - Learner: we analyze the relationship between brands and people, and we adapt it to the reality of ech industry. We identify, accelerate and scale your differential value in the new context. Relevance: The empowered client challenges the market rules. We create relevant companies. Speed: Competition Leadership is built from speed, agility and adaptability to changes. We créate leaders in short cycles. Revenue: Digital strengthens the gap between winners and losers. We créate competitive advantage through Digital.