Cathy Huang

CBi China Bridge

CBi China Bridge is an insight-based innovation consulting firm based in Shanghai. We collaborate with our clients to help them find their "next" by discovering, developing, designing, and implementing new services, products and experiences. We help organizations of all sizes: from small startups to large multinationals and even local Chinese companies, to grow their businesses through innovation, on small or large scale, and incrementally or through new business models. Our multi-disciplinary teams combine Eastern/Western and Design/Business thinking. Our design driven approach enables us to solve complex problems by combining both design and business consulting approaches. For more than a decade, leading organizations have come to us when there is a need to "Innovate & Design Their Next" at brand, product and service levels in China. Collaboratively with them, we discover their opportunities for growth, defining actionable strategies, and designing innovative solutions that deliver holistic brand experiences. We don't stop at solving the needs of consumers but also cater to the requirements and capabilities of the business in every solution and recommendation.