Charles Leonard

Kaliber Group

We believe that market research (knowledge) should not be viewed in isolation - it must be integrated into the total marketing system. Good research raises as many questions as it answers and should provide resolutions for execution. Our team utilises a solid research capability to provide clients with strategic communication solutions. We are committed to fully understanding clients' (and their customers) present and future needs. Research provides the guidance, while our communication strategies differentiate products from the competition and motivate target audiences. Kaliber is an integrated research and communications company providing our clients with a competitive edge in: Rural / regional market research Broad scale consumer / social research Integrated communications Loyalty programs Database management Lead generation Direct marketing and fulfillment Electronic / online marketing