Charlie Roberts

Primary Sporting Development

Founded in 2002, Primary Sporting Development is a specialised sports coaching company that works with schools to deliver a comprehensive programme of physical activity. Through hard work and dedication PSD have evolved into one of the leading sports coaching companies throughout the South East of England. PSD have a proven track record in providing a professional and reliable service and are currently active in 46 schools with participation numbers exceeding 7,500 students during curriculum time and over 3,000 participants in extra-curricular activities each week. It is our mission to improve the quality of primary school PE and sport by providing a comprehensive program of physical activity to attract and sustain young people's interest in sport; helping them to achieve their maximum potential. We believe that sport should play a major role in children's lives, improving their physical, mental, social and cultural well-being and we aim to engage and educate our students about the benefits of living a healthy lifestyle through the positive power of sport.