Chonwa Chu

Pinpoint, MasterCard Loyalty Solutions

MasterCard Loyalty Solutions helps Issuers and Merchants cultivate loyalty and engagement online, in-store and across markets. MasterCard Loyalty Solutions Asia Pacific is the leading provider of loyalty products and services throughout Asia Pacific. With loyalty operations in Australia, China, Hong Kong, India, Japan, Korea, New Zealand and Taiwan, the company's extensive global and local experience helps create and foster valuable relationships with key partners across the region. Servicing a range of industries including Financial Services, Insurance, Leisure, Travel, Retail, and Pharmaceuticals, solutions available focus on easy, intuitive experiences that help partners create longer term, more profitable customers. MasterCard Loyalty Solutions has the expertise combined with flexible, innovative products and platform technology assets to design and manage tailored solutions from beginning to end. MasterCard's leading global safety and security standards and safeguards support all loyalty and reward programs. With a broad range of data analytic capabilities, partners are able to gain and securely retain unique valuable insights on relevant industries, markets and customers. As a result, businesses are able to make smarter, targeted and strategic decisions. In 2014 MasterCard completed the acquisition of Pinpoint Pty. Ltd, strengthening its loyalty and rewards products and services to consumers, merchants and issuers.