Chris Rowney

Häfele Australia

Furniture has to suit the people who use it. Its role should be to simplify daily life and add greater convenience, not only in the office but within our own homes. In presenting its new product features, Häfele has moved increasingly towards an emotive emphasis which places its products firmly within the wider context of interior design, sending out the Häfele message of improved comfort and convenience through optimum functionality far beyond the confines of its specialist clientele to the wider public arena. With this strategy, the world's leading company group in the field of furniture accessories, fittings and locking technology is targeting end users, seeking to raise expectation and engender demand for ever more intelligent functionality in room fittings and furniture. Among experts in the field, Häfele has become synonymous with greater convenience and pioneering ideas for living, working and leisure, and underpins the company's hardware technology credentials in the fields of furniture construction, in intelligent application of the electronic locking and access control Dialock, in optimum office organization and in innovative storage space management. The message behind the concept: We offer a complete one-stop service – comprehensive advice, sound development competence, and sophisticated logistics - all ideal qualifications for trouble-free application in the furniture and industry and building trades.