Chris Willard

Sovereign Sportsman Solutions

Sovereign Sportsman Solutions is a leading provider of business services and technology platforms for the Outdoor Recreation industry. We partner with state government agencies, tribal councils and Canadian provincial governments across North America to provide transaction-based licensing, permitting, registration, reservation and mobile solutions which leverage a network of more than 16,000 retail sales agents including Cabela's, Bass Pro Shops, Walmart, Academy Sports and thousands of other value-added industry partners. Our government clients and industry partners trust us to provide exceptional online sales platforms and industry-dedicated support operations, along with marketing and client engagement capabilities designed to grow revenue and relevancy well into the future. Together with our partners, Sovereign powers the Business of Conservation in North America