Cindy Caselton

Elida Beauty at Unilever

We re-mix classic beauty brands for a new generation, making them even bigger beauty hits than they were first time around. Our remixes democratize beauty, they are for the many, not the few. Because we want everyone on the ‘beauty dance floor' our top-quality products are great value. Driven by all our colleague's creativity, agility and close connection with consumers, customers and suppliers we are able to unleash the true potential of our loved brands with a fresh start – we ‘Re-Found' them using a start-up mentality that always ‘finds a way'. Our ‘no silos', one-team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues, investors and the planet alike.