Colin Tan

Yeo Hiap Seng (Yeo’s)

A Singapore Brand, A Global Business With a corporate history that extends more than a hundred years, Yeo's (also known as YHS or Yeo Hiap Seng) has grown from strength to strength, from its humble beginnings as a striving enterprise in pre-war Singapore, to its transformation as a food & beverage conglomerate with a global network that spans Asia-Pacific, Europe, North America and Oceanic regions. A category leader in the Asian drinks market, Yeo's has broadened its customer reach and entrenched its industry presence through a combination of geographical expansion and product diversification. On the beverage business front, Yeo's competitive advantage lies in the Group's ability to stay true and current to consumers' changing palettes and individual preferences based on lifestyle and cultural differences. With a century of heritage, the Yeo's brand bears the hallmark of superior product quality. Yeos​ is committed to meeting evolving consumer needs and growing market demands through continued product innovation. We are honored to have won following awards in the recent two years: 2017 Singapore Prestige Brand Award - Most Popular Regional Brand Overall Winner; 2017 Singapore Prestige Brand Award - Regional Brands; 2018 The Brand Laureate World Halal Brand Award 2018 - Best Brands in FMCG - Food & Beverage.