Cristi Caracena

SalonCentric - A Subsidiary of L'Oreal USA

Headquartered in St. Petersburg, FL and operating in 48 states, SalonCentric is the premier distributor of salon professional products in the U.S. with more than 636 field sales consultants, 565 SalonCentric stores and 261 State and RDA stores. Our vision is to be an inspirational force in the development and success of beauty professionals by providing the best brands, the best education and the best business-building support. Our commitment to the industry also extends to proactively fighting diversion and protecting authorized channels of distribution. Brands distributed by SalonCentric include Alterna, Bioelements, Bio Ionic, Creative Nail Design, Essie, FHI, Hempz, Kenra, L'ANZA, label.m, L'Orèal Professional, Matrix, Mizani, Moroccanoil, Nioxin, Olaplex, Pravana, Product Club, Pureology, Redken 5th Avenue NYC, Sam Villa, Sebastian, Sexy Hair, Surface, Tressa, Young Nails and many more. For more information, including tips, tutorials and product information, please visit our website!