Cristina Citiriga

Wave Division

WAVE creates meaningful brand connections where people buy, where they live, and in the digital space. Through empathy, we understand people's emotions. We discover what is important to them and turn insights into action. In 20+ years, we have created +225 million authentic interactions within 12.600 projects. Our clients are our partners, and we are united by the same values: empathy, community, transparency, and attention to detail. We have proudly worked with brands such as Sobranie, Winston, Dero, Cif, Domestos, Lidl, Vodafone, Coca Cola, Carlsberg, Patria Bank, and Rompetrol, among others. Headquartered in Bucharest, we have a network of regional managers and local project management teams across Romania, supported by our infrastructure with nation-wide coverage. Leveraging our experience in connecting people and businesses, we have created Sample-Box, a community-driven marketing platform that transforms clients into brand ambassadors. And because we believe in the power of content to unite, we have developed WeContent, the European content marketing platform that empowers thought leaders and creators to bring the entire industry to the next level.