Cristina Escamilla

SocialPubli

At SocialPubli, we believe that we are all influencers. Today, it's not just people who have millions of followers who help to win over consumers. It has also been proven that micro-influencers, ordinary people, can be a very important component in a marketing strategy. A micro-influencer doesn't need to be famous or accumulate legions of fans. Normally they have a smaller number of followers, but of a very high quality, since they are usually people with whom they have some kind of tie (friends, family, work colleagues..) and over whom they have a high degree of influence. At the end of the day, what people we know say to us is a lot more valuable than what someone says who doesn't even know that we exist.