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GenuityLight

GenuityLight is a product development and marketing consulting firm focused on the lighting equipment industry. Backed by 20 years experience, and having launched over $500MM of successful high-margin specification grade products; GenuityLight helps the world's best lighting manufacturers create great new products. Contract services include: - Marketing Strategy & Product Positioning. Craft a winning strategy and product portfolio through close collaboration with your management team and key stakeholders. - Market Research & Competitor Analysis. Identify the needs of your customers and the competitive landscape to ensure your new product is benchmarked to the market. - Management of New Product Development. Cross-functional management of your marketing, engineering, and production teams to ensure the success and timeliness of the project. - Marketing Communications. Direct the creation of websites, brochures, spec/data sheets, sales samples, advertising, press releases, social media, white papers, and trade shows. - Specification Sales Management. Train and incentivize an extensive network of lighting specifiers and sales agents across North America for mutual success.