Dan English

Audience Acuity

Audience Acuity is a leading consumer identity management firm that enables clients to identify and contextually interact with audiences across all consumer engagement channels, in a privacy-compliant manner, at scale. Our firm's proprietary data science structure is individually oriented, deterministically matched, and 3rd party validated to ensure accuracy in addressing today's identity-related data challenges. Audience Acuity supports leading brands, marketing, and advertising technology firms, and management consulting with post-cookie identity resolution, 1st party data collaboration, audience activation, analytics, and data enhancement with on-premise installation or via its data-as-a-service platform. What We Do: We are a consumer identity management firm that enables clients to identify and contextually interact with audiences across all channels, in a privacy-compliant manner, at scale. Impact This Provides: Improved identity resolution, consumer channel extension and audience understanding resulting in more efficient marketing and operational performance. How We Do It: We used the years of experience we gained building data related companies to develop a proprietary data structure that addresses the comprehensive identity-related data challenges today's consumer presents: • Individually oriented AND deterministically matched. • Offline based to enable historical data science to be used digitally. • Mapped all digital identifiers to offline identity in a privacy-compliant manner. • Third-party validation to ensure data accuracy. • At the scale of the adult population. Primary Use Cases We Support: Identity Resolution, Audience Development, Activation, Analytics/AI and Data Improvement.