Daniela Boni

Sisal

Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists. Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards. Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility. Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent. The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand. Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all. Responsible gaming is in our DNA and it holds the key to our future.