Danielle Bissett

Genesis Fitness Clubs

Genesis Health and Fitness Clubs commenced operations in Ringwood, Victoria in 1997. Since then Genesis has developed into one of Australia's premier fitness club organisations with over 60,000 members and hundreds of highly trained staff. Genesis Health and Fitness is recognised as one of Australia's most profitable fitness club organisations. The business model incorporates a renowned member acquisition system. This combined with the unique Genesis service and retention programs, has made Genesis one of the fastest growing fitness club chains in the country. Genesis Health and Fitness Clubs have a unique mix of company owned, franchise clubs and joint venture operations all opening under the franchise system. With this unique portfolio it enables Genesis to remain flexible in its approach to acquiring, facilitating and successfully operating clubs of any size and ownership choice.