Danielle Drew

Pulse Research Pty Ltd

Pulse Research is a qualitative specialist house committed to a depth psychological approach to understanding consumers. We focus on diagnostic needs based market understanding for creating strategic direction on brand optimisation and future development opportunities. Our research services cover: Full market motivational studies – market modelling is a particular strength Strategic and executional advertising development research In store diagnostic research New concept exploration and positioning research Brand Audits and Packaging design development research Product development exploration and optimisation At Pulse we see good research as that which constantly explores and pushes the boundaries. We do not just describe consumers responses to stimulus; we diagnose motivations and the real reasons behind behaviour in order to optimise how we communicate the brand under study to consumers at all levels of its execution.