Danielle Millar

Shona Joy

Shona Joy has been a prolific player in the Australian fashion industry for over 20 years. Founded in 2000, Shona began selling her hand painted designs at the iconic Bondi Beach and Paddington Markets. From humble beginnings, the Shona Joy brand has continued to grow and evolve. Still based in Sydney, Australia - Shona Joy is powered by a close-knit team, lead by Shona and grounded by a mutual love of designing for real women and creating dresses for celebrating life in. Each collection embodies a neutral colour palette and natural fabrications that signify a clear Australian identity - always with a hint of the brand's signature 70s bohemian glamour. With a mission to design the pieces that will be treasured as part of your wardrobe forever - striving to create pieces that transcend any season, occasion, day or evening and look just as glamorous in heels or bare feet.