Dao Nguyen

Essenzia By Dao

We help fragrance and beauty brands envision a CARTOGRAPHY OF THE TASTE OF CHINA. Anthropologic Approach X Industry Expertise. Ethno-cultural, sensorial and linguistics decryption | Consumer insights, creative inspiration, brand strategy. "All starts from the roots, work on the invisible" #Essence We believe that in fast-moving and complex environments like China, tracking trends and insights is not enough. But understanding WHY these trends and consumers insights emerge, can provide you with competitive edge. This is why we take a deep dive into identity construction into the "Essence" to highlight the dynamics at play. #China #FragranceChina #BeautyChina #ChineseConsumer #AnthropologyOfTaste #CreativeStrategy #Smell&Taste #TasteOfChina