Darren Ashby

businessfourzero - a Heidrick & Struggles company

Our purpose is to get every team on a mission to actually do business better. We now do this in collaboration with our friends and colleagues at Heidrick & Struggles. Our approach is purpose driven change. We do this across 5 areas: 1. Purpose: Purpose driven businesses (not businesses with a purpose statement) 2. Strategy: Strategy powered by the conviction of leaders (not buried in lifeless decks) 3. Engagement: Events and experiences that create deep & sustained commitment (not a momentary sugar rush) 4. Leadership: Leadership teams & coalitions creating collective momentum (not brilliant individuals radiating collective dysfunction) 5. Culture: Inclusion, empowerment and agility unleashed in every team, fast (not endless analysis and interventions that deliver no commercial impact) How we do it is just as important as what we do. We believe change only happens: • with deep emotional commitment (not just rational understanding) • when it's done in the work (not in theory) • with teams at all 3 levels of business (not by individuals) That difference has delivered big results for clients across sectors, ranging from Reckitt, Bain Capital, BP, Tesco, Electronic Arts, Aviva, Vodafone, LVMH and Danone. And we've won awards for it: · Best employee engagement campaign at the Corporate Comms Awards for our work with LV= · Best Culture Team at the Business Culture Awards 2020 for our work with TSB We don't change businesses, but we partner with driven people who do. Let's work together.