David Birnbaum

Tasty Fish Marketing

Consulting firm that specializes in marketing, strategy & innovation. Tasty Fish Marketing™ provides experienced, on-demand marketing support to grow established brands and businesses—and to develop and launch new offerings! Supports clients in 2 ways: 1. Doing: Out-of-the-box strategic thinking, planning and doing. This is especially helpful for those craving for more time, fresh ideas, or access to and management of the right resources. 2. Teaching: Hands-on education and training. This is especially helpful for those craving for more output and self-sufficiency from current employees. With both services, Tasty Fish Marketing™ uses its small company values, big company know-how, and world-class supplier network to help clients identify and articulate objectives, develop and validate winning solutions and commercialize with excellence. Big picture, to use a "fishing" analogy, when most people go fishing, they typically know what type of fish they're trying to catch, and what bait to use to catch them. Fishing and marketing are pretty similar. The type of fish is the customer's profile. The type of bait is the strategy and tactics to attract them. To catch the "right" fish with your marketing, we help clients figure out which customers to target, and how to catch—and hold onto—more of them!