David Liu

Dxcel International

Dxcel International Trading Company is a leading importer/distributor and marketing organisation of premium and super-premium beverages across the Mainland of China, Taiwan and Hong Kong. We have an established and well-respected reputation in this field thanks to many successful years of looking after both our customers and our suppliers. With our China headquarters in Shanghai, we have national distribution coverage on the Mainland including a direct sales presence in Shanghai, Beijing, Guangzhou, Shenzhen and Chengdu, Hong Kong and Taipei. Outside this we have a national wholesale team who focus on China's Second and Third tier Markets. Our teams are supported by a central marketing team and an events division who are focused on developing international brands in the local markets we operate. As such, we have the infrastructure to deliver to the most dynamic markets in China, Taiwan and Hong Kong. At Dxcel, we have a blend of Chinese and international colleagues, with industry-seasoned beer and spirit experts, energetic marketing executives, a logistics department vastly experienced in the local market, as well as an internationally adept importation division. This strong local knowledge and international experience ensures continued success for our brands. As recognition of our being a speciality importer and distributor of premium international brands has grown, so our portfolio has developed and matured in line with the market. Our range primarily contains imported lagers, ales and stouts. Our spirits portfolio includes super-premium, boutique and other quality brands perfectly suited to China's fast-developing cocktail culture. We have strong experience in developing large volume international brands in the region. Importing, marketing and distributing alcoholic beverages across China is where Dxcel excels.