David Marder

True Analytics

Part of the telecom operator True Corporation, True Analytics analyses and protects the data of 30 million telecom customers in Thailand. True Analytics partners with leading enterprises to transform this deep proprietary data into powerful insights that lead to exceptional business impacts through more precise decisions while preserving people's privacy. Powered by AI, we build customized solutions for advertising, credit risk, and business insights. Our advertising solutions provide granular reach through a micro-segmentation based on more than 400 attributes, including detailed demographics, geographical and mobility tags, behavioral segmentation, and product interest labels. We work across multiple hyper-targeted high-engagement channels, including social media, SMS, call center, and in-app advertising. Our tailored credit risk solutions use this micro-segmentation and telecom payment information to model clients' credit worthiness for financial products. Finally, we provide advanced business insight solutions to drive actionable decisions for your business, including geographical optimization problems, customer research, and competitive intelligence based on our vast data assets. We also enable data enrichment services to your database through privacy-compliant technologies. As a company, we strive to be an unparalleled environment to form future data leaders, we are passionate about our customers, and we are devoted to driving efficient execution towards tangible impacts.