David Swales

Affinity Management

Affinity Management is a leading professional management and consulting firm specializing in private clubs, country clubs, golf courses and equestrian centers. Founded in 1997, Affinity delivers results – not just advice – to our clients. We have worked in twenty-six states plus international engagements for private clubs as well as public facilities that desire to evoke the spirit of membership to make their business more valuable. Our team brings sound business practices, experience and integrity to industries that are long on desire and passion, but short on successful business results. We approach every engagement as a partnership. Affinity Management's founders have over 40 years of experience on which to customize solutions for your club's needs. As one of the few firms specializing in professional club management, and the only firm to offer both an advisory practice and turnkey management solutions, Affinity is a one-stop shop for membership clubs needing fresh ideas and results.