Dawn Matson

Digital Bridge Partners

Digital Bridge Partners is a boutique management consulting firm that applies outside-in, strategic, and best practice based insight – along with 20+ years of deep experience with many of the most recognized firms in the industry – to help technology innovators identify creative solutions to complex go to market challenges, and make custom, actionable, operationally relevant decisions that have immediate business impact. We have deep and long-lasting relationships with many of the world's leading technology companies – including Microsoft, SAP, PayPal, Cisco, Sage, ADP, Adobe, Google, Apple, IBM, and VMware – supporting them with the development of their alliances, partnering, and go-to-market strategies. Our services include: Ecosystem Research and Insights • "Outside-in" primary and secondary research • Blind interviews and third party independence to encourage open discourse • Qualitative and quantitative methodologies Positioning, Messaging, and Content Development • Value proposition and competitive positioning • Messaging hierarchy and frameworks • Storytelling and content development • Partner and sales enablement content and training Operational Transformation • Program design and execution • Operational transformation and change management • Go-to-market program execution and project management