Deekshith Kumar

Primacy Industries Ltd.

Primacy Industries Ltd., a global specialist in creating fragrance solutions was founded in 2005 by ‘The Manipal Group'- a 2 billion dollar global conglomerate. A 222 million dollar global enterprise that is driven by the values for creating innovative world- class products, Primacy holds the distinction of being one of the world's largest manufacturers and India's largest exporter of air care products (scented candles & aerosols). PRIMACY's story of consolidation dates back to 2007, with the partial acquisition of MVP Group International – one of the leading luxury scented candle manufacturer in US. Thereafter, in 2017, the company further consolidated itself with 100% acquisition of the MVP Group International. It's the unprecedented expertise of the company that has successfully evolved it from a single plant operation to becoming the largest player in the home fragrance space. Today, Primacy has the world's most extensive selection of perfumed candles (pillars, jars, cups, tea-lights, votive etc. in varying sizes, shape and colours) and flameless fragrances (aerosols, fragrance oils, reed diffusers). Our products adorn the shelves of prestigious retailers, specialty boutiques and standalone stores across North America, South America, Europe, UK, Australia, South Africa, Japan, Korea and the Middle East. In the B2B space, we've established ourselves as a partner of choice in the area of Private Label Manufacturing & Contract Manufacturing and have garnered more than 10 years of experience to successfully deliver products within the stipulated time and greatest efficiency. The B2C space is not left far behind. We have a host of brands that are proudly sought after by many consumers, both nationally as well as internationally. To name, the 100 year old iconic brand Colonial Candle® is ranked among the top 5 candle brands in the US; Other brands include Carolina, eco wix, Ekam and Fraiche. At Primacy; creativity, innovation and technology plays an integral role and has propelled us to become the most dynamic manufacturer in the industry. We are dedicated to redefining the fragrance experience via our innovative products, packaging, applications and fragrances. Our state of the art production facilities span an area of 11, 57,000 Sq. Feet across the United States and 2 port cities in India (Mangalore & Gandhidham). This has given us a geographical advantage in terms of shipping and logistics leading to improved efficiency in supply chain. The facility has an installed capacity to produce - • 2 Million Candles per day and 150 containers of candles through 20 production lines in a month. • 4 million aerosol cans / month (room fresheners/ deodorants). We believe in exceeding customer expectation and thus are determined to provide a holistic experience to our customers - right from concept to final output. Our dedicated product development & design cell conducts research, gathers olfactory & consumer trend insights to create trend-setting products that suit the tastes of fragrance aficionados. The products are intricately designed by injecting a sense of character to enhance the value through theme-based packaging styles. Besides, our perfumers have blended over 1000+ fragrance variants in order to cater to the discerning and international palettes. Furthermore, we are committed to excellence and hence ensure all our products are ethically sourced, compliant to the international standards and are safe to be used by the end- users.