Diane Dawson

Perfumania Holdings Inc.

As the largest U.S. specialty retailer and distributor of fragrances and related beauty products we are structured to provide a one-stop experience for our partners, going from concept to the consumer and beyond. With innovative marketing and sales management, license sourcing and development, we serve as a conduit in evolving brands, optimizing market position and executing go-to market strategy. We function in an environment of agility, experience, quality and respect among our licensing partners and enjoy a proud 30 year history of solid experience and proven achievement along with the instinct and knowhow for success. Our companies are connected to the right resources and committed to an outstanding level of excellence. We strive to stay on trend, providing the pinnacle of service and earning the trust of our licensing partners. In simplest terms, we build value for our customers through distinct channels. We think like pro-active marketers because we are. We are primed and ready to provide the elements that maximize potential and drive successful brands. With quality design and creation, supported by comprehensive marketing strategies, we translate the brand personality of celebrities, designers and sports figures via fragrance, elevating the visibility of the brand within department and specialty stores, and distributing it through the widest channels in the world. Our operations are primarily conducted through six operating subsidiaries: Parlux Fragrances & Five Star Fragrance, Perfumania, Perfumania.com, Quality Fragrance Group, and Scents of Worth.