Didier Houbert

Niche Marketing Management

Niche Marketing Management was established in 2003 to assist companies in promoting their products and services on both local and GCC markets. More than just a Field Marketing and BTL Agency – Niche is a team of professional people, with passion, pedigree and personality to bring added value to every part of your business and real benefit to your bottom line. Niche field marketing is committed to delivering measurable results and enhancing existing business through level of innovation that are unique in our industry. Excellence in implementation at store level is vital. Niche are specialized in providing full range of BTL (Below-the Line) services. They include Activations, Trade promotions, Consumer promotions, Sampling and Demonstrations, Merchandising, Loyalty and Trade partner programs, Telesales, Trade audits and market research and Turn Key solution at retail level. Niche ""Achieving incremental sales in store" + " 20% improvements in promotional compliance"" From a category management prospective, retail partner (retailer & branded supplier) may agree the perfect plan in terms of range assortment, new product introduction, promotion and display – but unless the products are on shelves and ready to be shopped when consumers pass the fixture the plan is flawed. Excellence in implementation at store level is vital. The retail services team at Niche field marketing breathes life into those plans by offering the following services Focus on fixture. Secondary displays. Corrective merchandising. Merchandising re-briefs. Compliance auditing. Point of Sale placement. Mystery shopping. Competitor activity reporting.