Dinesh Parthasarathy

Wheels India Limited

Wheels India Limited (established in 1962) is one of the largest steel wheel manufacturers in the world. The company is one among TVS Group, India's largest auto component manufacturer. Starting with a bus service in 1911, the TVS Group has grown to become one of India's largest business houses with businesses in two wheelers, vehicle dealerships, logistics, and auto components. Wheels India Limited has various segments in wheel manufacturing for Cars, UVs, Commercial vehicles, Tractors ,and Construction & Earth Mover equipments. The company also manufactures air suspension kits for trucks and buses. With over 15 % of its turnover coming from exports, particularly from the Construction & Earth Mover equipment segment, it is truly a global player in the auto components industry. The 2000s represented a decade of growth for the company and 2000 marked its entry to the earth mover market with 35" and 49" wheels. In 2005 the company started manufacturing forged aluminium wheels to cater to the growing after market for truck and trailer manufacturers. 2007 marked the setup of 2 new facilities in Sriperumbudur for Big EM wheels and Bawal for car wheels. In 2009 the company setup a new facility in Pantnagar to cater to the growing truck and light commercial vehicle business. Wheels India launched the aftermarket brand 'TVS WILGO' for catering aftermarket needs in 2012. Wheels India is a partner to various Global OEMs like Ford, Hyundai, Tata, Caterpillar, John Deere, Komatsu, Hyundai Heavy Industries, Case New Holland, Leyland, Tafe, Suzuki, etc. The company has won various awards which stands as a testament to its 'Quality First' policy, to name a few – CAT SQEP Silver Certification 2010, TPM Award & Certification, Toyota Supplier Award for Quality & Cost '09 and Regional Contribution Award from Toyota in 2013 Global Suppliers Convention. The company believes that its future lies in partnering OEMs in their growth and providing world class products and services.