Dominic Birch

Duel Tech

Duel has developed both the technology and methodology to enable purpose-led brands to drive organic growth through word of mouth and advocacy. Committed to working with brands that put people and the planet over profit, Duel is demystifying word-of-mouth marketing and breaking a brand's reliance on digital advertising and other short-form marketing practices to build movements and deliver growth. Duel's product is a Brand Advocacy Platform that drives organic growth and retention for high passion brands. The platform scales management of the brand's relationship with thousands of their advocates through Advocacy Programs that engage, retain and drive word-of-mouth sales. The platform combines different advocacy tools (including brand challenges, UGC, referrals, loyalty, affiliates and surveys), under one platform so brands can build rich, customer membership clubs and VIP programs with airline style ‘status' tiers, groups and segmentation. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Rab, Lowe Alpine, Tough Mudder, Monica Vinader, King of Shaves, Frugi and Mud Jeans and the team has consulted with over 450 brands including Amex, Travelex, M&S, Philips, Boots, Schuh and TopShop. Duel was featured in Gartner's ‘Cool Vendor' Retail Marketing category. For more information, please visit: https://www.duel.tech/