Duc Trung

VPBank

As one of the earliest-established Joint-stock Commercial banks in Vietnam, VPBank has achieved steady development throughout its history. Especially since 2010, VPBank has grown dramatically with the development and implementation of the strategic transformation program diligently with support from one of the world's leading consulting companies. Following this strategy, VPBank aims to become one of the 5 leading joint-stock commercial banks, and one of the 3 leading retail joint-stock commercial banks in Vietnam by 2017. The support for the implementation of the above strategy is the VPBank corporate culture which is nurtured and built on six core values: 1. Customer Focus; 2. Productivity; 3. Ambition; 4. People Development; 5. Trust; 6. Make the Difference. The achievements of this transition period have determined the right strategy, with the positive changes of image, service quality, professionalism, etc. The trust of customers for VPBank has also strengthened by the constantly increasing number of new customers and capital mobilization. More importantly, VPBank is becoming a desirable destination for talent in the banking and finance industry. This key element has been, and will become VPBank's strategic weapons in the journey towards becoming one of the 5 leading joint-stock commercial banks, and one of the 3 leading retail joint-stock commercial banks in Vietnam by 2017. VPBank believes that its above-mentioned vision and strategy will help the Bank to achieve its mission to maximize customers' benefits, attach special importance to the interests of employees and shareholders, build a strong corporate culture, and contribute effectively to community development.