Ed Ashford

Wood for Trees

Wood for Trees makes things happen through data analytics and award-winning insight. We collaborate with some of the world's best-known charities and not-for-profit organisations to improve fundraising efficiency and performance. Big planning decisions become easier to make when you can rely on what your data is telling you, not just about what happened last week, last month, last year, but what will happen next year, or even ten years ahead. A coherent approach to data understanding can reveal patterns that may have always been there, but which were previously obscured by the surrounding noise. The truth is that many databases are simply not equipped to deliver the kind of insights that their organisations need from them. We can do amazing things with databases if we have certainty about the quality of the data – and sometimes the only way to achieve this is to build a database from scratch. It's a big job, but the benefits can be profound. We also provide specific solutions which could include; help with campaign selections, forming a single streamlined database from multiple sources, provision of improved access to data for your team and improved and more intuitive segmentation, providing a clearer understanding of the makeup of a supporter base. Wood for Trees delivers a highly collaborative approach to data understanding. Our way of working resonates particularly well in the charity/not-for-profit/fundraising sector, but is easily adapted to any type of business. We can perform a foundation audit to establish the current standing of your data and run data mechanics to ensure it provides the analysis you need. We also produce and licence a range of software products and tools that give you the power to see more in your data. They streamline access and make it easy to produce vital reports and analysis, direct from your desktop.