Eddie Caldwell

FLUORO.®

Clean, minimal and bold thinking is what sets us up in a world of contemporary culture. This holds true across our broad range of commissions, from leading sports and high fashion brands, to the world's finest arts institutions. Brands seek us out for our ability to tap into the most relevant creative currents in their industry, and translate them into commercial reality. This is achieved through strategy driven, highly conceptual and experimental design – replacing formulaic signifiers of luxury and glamour with intrigue and attitude.