Edward Middendorf

Shop LC

Established in 2007, Shop LC has grown its reach into over 75-million full-time equivalent U.S. TV households. Our value-conscious, interactive omnichannel business model focuses on fine jewelry, beauty, fashion, home decor, and lifestyle products with continued growth in product offerings. Our households, plus our full e-commerce engine offer a robust experience for customers 24/7/365 days a year. ​ Shop LC is a home shopping network with a twist! Our charming and witty hosts sell items at rapid speed, with a large number of our items being under $25. We strive to be the most educational and fun shopping network in the industry with a diversified programming/show schedule refreshed daily. We have spent years selling jewelry to the other home shopping channels, and perfected our products and methods before launching our own channel in 2007. ​ ​ Shop LC is vertically integrated, owning 65% of our existing manufacturing. We are also the only live reverse auction format 24/7 network in the US; offering engaging shows and incredible quality/value every day.