Ejaz Bashir

Ditra

Ditra was established more than 30 years ago to provide spray dried detergent powder for the local market. Today it has evolved into a company that focuses on developing and distributing brands in the home and personal care markets - including our flagship brand TAJ As the region's leading contact manufacturer of multinational products - we inherited world class manufacturing expertise in home and personal care products. Today we research develop, and distribute some of the best known products in the region Our goal has always been to offer products tailored to the region, by listening to what consumers really want. With unrivalled local knowledge and keen market research, Ditra responds rapidly to consumer trends with relevant products at the right price This has ensured continued growth in the home grown UAE market through well - established sales and distribution teams. Further afield, Ditra has the logistical capabilities to supply wider regional markets, as well as Asia, Africa and Europe - each serviced by a network of assigned distributors and agents. Wherever you are, we are determined to support our partners by better understanding your business and your customers - offering relevant choice, with excellent value.