Elena Bondarenko

Rutube

One of the most visited web sites in Russia, Rutube streams and distributes videos produced by individuals and professionals, and aggregates clips from social networks providing users with a personalized list of videos their friends have watched. As of May 2012, over 30 million unique visitors view video hosted on Rutube every month with a total of almost 170 million video views. The Rutube distribution platform enables content creators to publish programming to a wide variety of digital channels including mobile phones, game consoles, and tablets. Rutube is integrated with Facebook, allowing users to see videos that their friends have viewed on the social network.