Elif Keskin

Saleduck

Saleduck is an online deal community featuring exclusive online coupon codes from merchants of various industries, founded by Domingo Karsten and now spearheaded by Sjoerd Copier co-owner & Chief Executive Officer. After claiming the number one spot of online coupon code websites in Belgium in 2014, the company realised the opportunity to expand their horizons, and Saleduck was crafted to represent its ambitions in establishing a unified global brand. Saleduck began their initial European expansion to Switzerland and Austria, before moving to the Scandinavian market in Denmark, Finland and Sweden. Having enjoyed success within the European e-commerce market, Saleduck identified the opportunity to venture away from Europe, and into the Asian continent. Saleduck identified the Southeast Asian region as their entry-point into foreign markets, and in 2016, established themselves in Kuala Lumpur, with their Malaysian office also acting as their headquarters in 2020. Within the region, Saleduck currently serves Malaysia, Singapore, Indonesia and Thailand with intentions to further explore other markets. Unlike traditional corporate structures, Saleduck emphasises on the importance of having a fluid, engaging workplace culture, with formal dress codes and rigid working hours being foregone. Multicultural both in markets engaged as well as in company personnel, Saleduck reflects their inclusivity, whilst at the same time providing the platform for consistent enhancement and showcasing of their technological expertise. Nominated as one of Deloitte's Fast50 Companies 2016 & 2017 in The Netherlands, Saleduck shows no signs of slowing down, alternating between exploring new merchants and markets, and friendly brainstorm sessions at the office.